Business events are a massive tool for growing your network. They can lead to new partnership opportunities and finding potential clients and are generally a great way to showcase your brand and expertise to a wider audience.
Whether you’re hosting a small networking event or a huge conference, business events can open new doors for you.
However, there’s a trick to getting them done right. A successful business event will reach specific KPIs and leave you with happy (and impressed) attendees. In order to meet your audience’s expectations and offer a truly memorable experience, here are some things you need to do to improve your business events.
Incorporate Sustainable Practices
Sustainability in all business practices is important for a number of reasons. Not only will a more eco-friendly approach save you money, but it’s also something countless people value and look for in their professional lives.
Some sustainable practices you could incorporate include going paperless and prioritizing minimizing waste. Opting for virtual or hybrid events is also a great way to minimize the carbon footprint of your event and will allow for a wider reach. You can click here to learn more about eco-friendly events.
Use Tech to Improve Engagement
Taking advantage of technology to improve your event is something all business owners should consider. You’ll be able to boost engagement and keep your audience connected – even across the globe!
Consider using event apps that allow live updates, polls, and social media integration. You can also implement virtual reality (VR) and augmented reality (AR) elements to bring a fun and interactive layer to your event experience and truly stand out. Live Q&As, real-time polls, and chat functions will give your audience more ways to immerse themselves in the experience.
Personalize the Experience
If you want your event to feel unique and special, make it personal! The cookie-cutter approach isn’t going to serve you, so consider ways in which you might be able to personalize the experience for your guests. Tailoring the experience will show attendees that you’ve considered them as individuals and make them feel valued.
When planning your event, gather data from attendees ahead of time and use it to tailor their experience. You can offer customized agendas, exclusive offers, and VIP treatments for key clients. Personalized touches will make attendees feel special, encourage them to engage more, and make your event memorable.
Prioritize Post-Event Follow-Up
Unfortunately, the hard work doesn’t stop when the event wraps up. In fact, following up afterward is one of the most important steps to take!
Sending out a timely (and personalized) thank-you message to all your attendees will really show that you value them, their time, and their input at your event. Alongside thanking your guests, you can use this as an opportunity to gather event feedback to better understand how you might improve or even get the ball rolling on promoting the next event on the horizon. This will keep your business and the event top of mind and help strengthen new professional relationships.
