Search engine optimization (SEO) involves using keywords, content, and other methods to increase organic traffic to your website. The more people who visit your website, the higher it will rank in search engine results pages. Local SEO involves targeting potential customers in specific locations. Here are a few methods a local SEO reseller will use to boost organic traffic:
Conducting SEO Audits
Before getting started with optimizing your website, an SEO vendor will first conduct a thorough audit. They evaluate the content, keywords, broken links, and any other aspects that influence your website’s current ranking. The SEO team will also determine if you are targeting local traffic by including specific city names, addresses, and phone numbers. This information will help guide the SEO team in making changes to appeal to your target audience.
Using Local Keywords
Keywords are words and phrases that individuals type into search engines. With the help of a local SEO reseller, businesses can identify keywords that are relevant to their products and services. These words also help to describe content on specific website pages. A dentist in New York can use the keyword “dentist New York” or add their specific city to help narrow search results for potential patients. Similarly, a restaurant in Dallas that sells Mexican food can use a keyword along the lines of “tacos in Dallas, Texas” to promote its services. If you want to target local traffic, the keyword will vary depending on your specific location. A reputable SEO company will help you find appropriate keywords for your business and use them in content.
Creating Relevant Content
Another method SEO resellers use to boost organic local traffic is quality content creation. The content includes blog posts, guest articles, landing pages, and more. Blog posts on your website can include local events, popular sights, and relevant keywords to increase traffic. SEO vendors will help by writing how-to guides or sharing about the benefits of your industry in a specific location. Generating content that your local audiences would be interested in is a beneficial way to enhance brand visibility and engage with potential customers in your area. Writing content that online users will interact with helps to increase your local search engine optimization rankings.
Optimizing Mobile Content
Many internet users will search for local restaurants, shops, and activities via their smartphones. Optimizing your website for mobile use will help you cater to a larger audience. SEO vendors will help configure your website so that it works well on mobile devices. They will also check to make sure that links and pictures load quickly and that the site is easy to navigate.
Employing Local Directories
Listing your business in your community’s directories will help to enhance local search rankings. Submit your information to local directory sites and include your business name, hours of operation, contact information, and your website URL. Some online directories also provide opportunities for customers to leave comments and reviews. When people visit your business in person, encourage them to leave positive reviews on these directories. This will help enhance your online presence.
Using Quality Backlinks
Backlinks are links on other websites that connect audiences with your content or website. The more links you have on high-quality sites, the stronger your website will appear to search engine crawlers. Being featured in local business directories or organizations also provides valuable backlinks. SEO resellers will work with reputable websites and businesses to feature backlinks on a wide range of local pages.
Setting Up GMB
Google My Business (GMB) is a tool that local business owners can use to promote their products and services. On your GMB profile, you can add your name, location, photos, and more information so that customers will easily find your business. A café owner can set up their GMB profile with pictures of their menu, popular food items, and the store arrangement. Boutique clothing store owners can upload images of their newest items to encourage sales. This will allow local visitors to easily explore what you offer and find your location. SEO experts will help businesses set up and optimize their GMB profiles to encourage local customers to visit.
Find a Reliable Local SEO Reseller Today
SEO resellers work with companies to help boost organic traffic on web pages. Emphasizing local keywords and content will help steer audiences toward your business, increasing the potential for sales. Seek the services of a reputable vendor to develop a solid SEO strategy today.
